Social Coverings, a locally based sustainable company in Los Angeles, has revolutionized the concept of facial coverings with their innovative 4-layer design. Dedicated to environmental safety and sustainability, Social Coverings crafted a unique facial covering that not only offers a protective fit but also features a convenient slit to accommodate the use of a straw without the need to remove the mask. This forward-thinking approach aims to raise awareness about sustainable practices while promoting the use of reusable straws.
Joining the Social Coverings team in April 2020, at the onset of the pandemic, I quickly immersed myself in the creative process. I played a vital role in shaping the company's visual identity. From designing the logo, establishing the brand's cohesive branding, custom fit packaging, and developing a user-friendly website, I ensured that every aspect reflected the company's commitment to sustainability and quality.
In addition to the creative work, I actively contributed to the research and development of the mask's design. Collaborating with the team, I assisted in refining the product's features, optimizing its protective capabilities, and ensuring a comfortable fit for users.
As a part of a small startup, my responsibilities expanded beyond the creative realm. After completing the design work and overseeing the manufacturing process, I delved into curating pitch decks and advertisements to garner exposure for Social Coverings. I reached out to TV shows, leveraging their platforms to showcase our unique product. The strategy proved successful, as we launched our products in December 2020 with a resounding impact. Social Coverings was featured on "Good Morning America's Holiday Deals and Steals," followed by a feature on "The View" the following month. These appearances catapulted our brand into the spotlight, resulting in exceptional sales of over $300,000 in the first month alone.
To accommodate the company's growth, I expanded the creative team, hiring talented designers to assist with outreach decks, social media assets, and compelling email blasts. Together, we ensured that the brand continued to thrive and engage with its expanding customer base.
Social Coverings stands as a testament to the power of sustainable practices and innovative design. By joining forces with this remarkable company, I not only played a crucial role in establishing their visual identity but also contributed to their success in gaining national exposure and substantial sales figures. The journey of Social Coverings continues as we remain dedicated to promoting environmental safety and creating products that blend style, functionality, and sustainability.
