Chloe

Chloe Nairne

Strategic Art Director with over a decade of experience leading creative across global campaigns, brand systems, and digital experiences that move the needle. Specialized in graphic design, digital design, and product design for video games, tech, eCommerce, and DTC brands. Translates brand strategy into bold, conversion-focused creative across web, packaging, social, and experiential. Trusted for raising design standards, optimizing processes, and building cohesive narratives that resonate. Combines sharp UX instincts with hands-on execution and strategic, cross-functional leadership.

Art Director

Velvet Paws

Jun. 2022 – Current


Drove 167% average follower growth and 13M+ total reach for influencer clients through high-performing, creative-led brand partnerships.


Built and scaled the agency’s visual strategy, blending trend fluency with brand alignment to deliver consistently engaging content.


Directed content across TikTok, Instagram, YouTube, and X, translating client goals into platform-native, scroll-stopping campaigns.


Collaborated hands-on with editors and talent to craft video narratives that maximized retention and storytelling impact.


Developed reusable creative systems and templates, increasing efficiency and campaign consistency across client accounts.

Senior Designer

Crunchyroll

Feb. 2024 – Feb. 2025


Designed campaign assets that supported $356M+ in eCommerce revenue across product drops, IP launches, and key global initiatives.


Developed scalable templates and workflow systems that improved team design efficiency by ~63%.


Led visual direction for seasonal campaigns, optimizing layout and merchandising strategy for increased conversion.


Collaborated cross-functionally with marketing, product, and merchandising teams to ensure creative alignment with business goals.


Mentored junior designers and established QA documentation to uphold design standards and accelerate onboarding.

‍Head Web Designer

Call of Duty

Activision

Feb. 2022 – Jan. 2024


Designed the Modern Warfare II website, directly supporting a record-breaking $800M+ opening weekend with high-converting UX and immersive visuals.


Led the full redesign of the Call of Duty homepage and site navigation during a global rebrand.


Established the visual and structural foundation for all subsequent game pages, including Modern Warfare III and seasonal rollouts.


Created interactive roadmaps, modular layouts, and seasonal frameworks to support real-time updates across regions.


Directed UI and all visual strategy for callofduty.com, spanning game pages, editorial content, and evergreen templates.


Collaborated with product, marketing, and legal teams to ensure performance, compliance, and creative integrity.


Applied A/B testing and behavioral analytics to improve accessibility, engagement, and user retention.

‍Digital Designer

Funimation & Crunchyroll

Sony Entertainment

Aug. 2021 – Feb. 2022


Contributed to a MUSE Silver Award–winning experiential campaign at New York Comic Con by designing immersive visual assets across web and large-format print.


Created high-volume promotional materials for anime film premieres, streaming launches, and seasonal sales across social, email, web, and print.


Adapted assets for partner platforms including Hulu, Apple TV, Amazon, and AMC, ensuring compliance with brand, licensor, and platform requirements.


Delivered on tight deadlines while maintaining creative quality and alignment with evolving licensor feedback.


Collaborated with marketing, brand, and localization teams to tailor creative for global and regional audiences.

‍Lead Designer

Social Coverings

Apr. 2020 – July. 2021


Directed a national TV ad that aired on GMA and The View, helping drive $300K+ in revenue within our launch week.


Led end-to-end product design, packaging, and marketing for new SKUs, from mockups through production.


Managed a small team of designers to develop consistent, on-brand creative across touchpoints.


Produced tech packs for manufacturing partners and maintained quality control through product launch.

‍Director of Design Services

Penguin Natural Foods

Oct. 2018 – Mar. 2020


Launched multiple retail SKUs by leading packaging design from concept through FDA, USDA, and retailer compliance.


Directed product photoshoots and collaborated with food scientists and legal teams to ensure accuracy across ingredient, nutrition, and marketing claims.


Designed packaging and marketing materials for both DTC and in-store use, aligning creative with target consumer and purchase context.


  • Balanced branding with functional considerations like readability, material specs, and shelf constraints.
‍Freelance

2014 – Current


Led creative across brand identity, web, packaging, and campaign design for clients in entertainment, tech, wellness, and lifestyle.


Transformed early-stage concepts into polished, high-performing assets across digital and print formats.


Trusted for quick execution, sharp visual direction, and a collaborative, solutions-driven approach.