I am a seasoned professional in the gaming and entertainment industry with a proven track record of delivering impactful design solutions. As the Head Web Designer at Activision's Call of Duty, I was the sole designer for the Modern Warfare II site, contributing to its extraordinary $800 million in sales during the opening weekend. At Funimation, a division of Sony Entertainment, I created captivating advertisements and immersive anime experiences, earning the Silver Award at the MUSE Creative Awards.Currently, at Crunchyroll, I develop innovative designs for web, social media, in-app, and email placements, engineer efficient design systems, and collaborate cross-functionally to execute in-person event designs. In addition, I serve as the Creative Director for Velvet Paws, a pet influencer agency, where I curate content, manage a team of creatives and social media managers, and help clients grow.
Directed creative efforts for a pet influencer agency, curating content and managing a team of creatives and social media managers.
Developed and executed captivating marketing materials that helped clients achieve a reach of over 5 million.
Assisted clients in positioning their brand deals to maximize visibility and engagement.
Worked closely with clients to ensure marketing materials met high standards and aligned with brand goals.
Helped clients grow their follower base from 0 to over 150k through strategic content curation and marketing.
Leveraged industry insights and trends to craft compelling and engaging content that resonated with target audiences.
Designed high-impact materials for the e-commerce store, contributing to over $10 million in purchases within the first 6 months of tenure.
Created visually engaging campaigns that boosted user engagement and drove significant sales growth.
Developed comprehensive process documents to streamline design workflows, ensuring consistency and efficiency across the team.
Onboarded and mentored new designers, providing guidance on design standards and best practices to maintain high-quality outputs.
Collaborated closely with requestors and project managers to understand requirements, deliver on time, and exceed expectations.
Designed engaging and interactive new game pages and remodeled existing Call of Duty homepage, navigation, buy modules, seasonal pages, and all new pages and subpages pertaining to Modern Warfare II, which exceeded $800 million in sales the games opening weekend alone.
Troubleshot technical issues, workshopped new ideas, and participated in AB testing to gain the most comprehensive understanding of our user's patterns to further determine how to meet their needs best.
Optimized overall website performance and accessibility across various devices and regions.
Worked with the product, marketing, development, and legal teams to ensure website quality and integrity to consumers.
Worked with licensors and brand strategists to create related programmatic advertisements, social media content, email blasts, billboards, landing pages, and other various media to promote various shows, theatrical releases, seasonal content, promotional sales, holiday campaigns, and events.
Collaborated with the experiential designs team and was a part of the creation of Funimation’s immersive anime experience at New York Comic Con and the subsequent online activations. This event received the Silver Award for Best Experiential, Immersive & Live Experience from MUSE Creative.
Created IP-focused content for social media, streaming services, websites, and other consumer-facing platforms while ensuring designs followed respective brand guidance.
Generated streaming assets for other major streaming service platforms such as Amazon, Hulu, Apple TV, and AMC.
Ideated initial product development with the founders, creating digital mock-ups of the product's design and tech packs for creative and production needs.
Managed a team of graphic designers, successfully refining the company’s vision through high-impact visual campaigns.
Designed packaging to precisely fit various products, including straws, facial coverings, mask clips, and product instructions, in a way that aesthetically and authentically communicated our company values and product functionality information.
Directed a commercial that aired on Good Morning America, Holiday Deals and Steals, and The View, which led the company to generate $300,000 in revenue in the week following the company’s initial launch.
Took packaging from inception to retail by converting project specifications into designs and testing products to determine which designs and subsequent conventions would accumulate the highest purchase rate.
Worked with food scientists to determine packing specs, materials, and product placement to design for the highest practical, aesthetically pleasing, and conducive to intended purposes.
Directed product photoshoots to ensure visual identity would be consistent within the product line.
Collaborated with legal entities to ensure packaging met statutory and regulatory needs.
AAA Credited Games
Call of Duty Modern Warfare II 2022
Call of Duty Modern Warfare III 2023
Silver Award Winner of Best Experiential, Immersive & Live Experience.
MUSE Creative Awards. March 2022
