— PROJECT NAME
Holiday Sale
At Crunchyroll, I served as a Senior Designer and was tasked with a holiday challenge: to create branding that stylistically matched our rebrand’s style guide. Using Crunchyroll’s new glyph lettering styles, I began by drawing holiday-themed icons and importing them into Illustrator. From there, I transformed these icons into a pattern block that served as our hero backdrop, and gathered a complementary color palette. I then developed a guide along with subsequent assets for our e-commerce store.
