Crunchyroll, a leading anime streaming service, provided me with a dynamic platform to showcase my design skills and creative expertise. As a designer for Crunchyroll, I had the privilege of working on various projects that contributed to their brand identity and user experience.
One of my key responsibilities was designing streaming assets that enhanced the visual appeal of Crunchyroll's anime catalog. With a keen eye for aesthetics and a deep appreciation for the artistry of anime, I crafted engaging visuals that resonated with the passionate community of anime enthusiasts. By creating captivating thumbnail images, promotional banners, and immersive background art, I aimed to draw viewers into the captivating world of anime and entice them to explore the vast array of content available on the platform.
In addition to the streaming assets, I played a pivotal role in designing Crunchyroll's careers website. This involved creating a user-friendly and visually appealing interface that effectively communicated the company's values, culture, and available job opportunities. By infusing the design with elements that captured the essence of anime and Crunchyroll's unique identity, I sought to attract top talent and foster a sense of excitement and belonging within the Crunchyroll community.
An exciting milestone in my journey with Crunchyroll was their acquisition of another anime streaming service. My team was entrusted with the task of designing the branding to reflect this union. This involved merging the visual identities of both services into a cohesive and harmonious whole. By carefully considering the brand aesthetics, color schemes, and graphic elements, I successfully created a unified brand identity that celebrated the strengths of both services while embracing the shared passion for anime.
A beloved aspect of my work for Crunchyroll was the opportunity to illustrate their mascot, Hime. My illustrations were utilized across various channels, including the Anime Awards.
Working on these diverse projects for Crunchyroll allowed me to combine my love for anime with my design skills, contributing to the growth and success of this influential streaming platform. With a focus on creating visually appealing streaming assets, designing the careers website, shaping the branding after an acquisition, and illustrating the beloved mascot Hime, I aimed to engage and captivate Crunchyroll's passionate anime community.
